Does Twitter work?

A lot of people say they do not get Twitter. “Waste of time”, “Microblogging – so what”, “Just like texting – so” and many similar comments. First remember that

Lots od comment that Twitter does not work – it just wastes time! Dont’t believe it. Here is an extract from SeoAdviser …..

Twitter is expanding at a phenomenal rate – a whole new audience to market too. Yes, Twitter is a very effective business marketing tool.

One of our clients, 1st for French Property, have a twitter page with logo and contact information and link to their site. They publish new properties daily on their Twitter account. In addition, every time someone “follows” them they get a direct message (via SocialToo) with a reminder of 1st for French Property’s real website.

At the last look (25th Jan 2009), they (1st4FrenchProp) had 290 followers (not large by Twitter standards but growing) and this produced in the last week 32 visits with an average page view of 4.69 pages. Some established Twitter accounts have in excess of 15,000 followers – perhaps that would yield 1600 + additional visitors in a week?? Looking at Twitterholic – number 100, on the Twitter charts, has 13,000 followers; Barack O has over 100,000 followers. Seems like Twitter marketing could be a useful weapon.