Twine – hot Web 2.0 marketing platform

We are very impressed by Twine – we recommend taking a look at this web 2.0 platform. Let Twine introduce itself: “Twine is a place where you can track topics you are interested in. -You can track topics you are passionate about. Like Cancer Research -You can track topics you are fascinated by. Like Artificial Intelligence”. Of course, it’s main value to you as a marketeer is join appropriate “Twines” or ever better create your own Twine where you can contribute your material and links.

• Minding the Planet: Twine.com is “Red Hot” According to Fast Company – A very good article about Twine.com has come out in Fast Company, June issue, in print and online. It calls Twine “red hot” and even mentions some hints about Twine 2.0 that I gave the reporter.
• Welcome to the Stream: The Next Phase of the Web | Twine – There are also new tools for filtering our streams around interests, for example Twine.com (* Disclosure: the author of this article is a principal in Twine.com). Real-time search tools are also emerging to provide quick ways to scan …
• Twine Gets Bookmarking Right – I use a lot of bookmarking services. I only like a few of them. My big problem with most bookmarking applications is that they lack context. Most have tagging or grouping or some other vaguely relevant sorting mechanism, …

More on Twine.

Give Your Business the Web 2.0 Marketing Advantage

Web 2.0 marketing is a highly advanced and progressive marketing channel that has seen a tremendous upsurge in the hyperactive online business domain. The sheer interactivity and personalization it offers makes it an unbeatable tool to power the most dynamic and futuristic businesses on the internet. The plethora of social media streams available on the internet offer enough scope to connect with your target audience and build enduring enterprises. Web 2.0 has toppled other conventional marketing forms to incorporate a more radical and versatile approach.

Web 2.0 marketing helps you create information libraries through multiple channels and have them hobnob with your focused audience at several social media forums. There are a range of tools at your disposal depending on the message that you wish you convey. You have the YouTube, Flickr, Technorati, weblogs, wiki databank, photo sharing libraries and many other avenues through which you can swap information with your potential customers and competitors to develop superior business practices. Indulge in information sharing thorough interactive elements and invite your audience to share opinions, reviews, insights, perspectives and knowledge on a continual basis to help you imbibe new facets in your venture and give you an understanding of your prospective consumers.

It is important for your market to be an active participant in creating the message that you want to share with them. A well-stocked library that is constantly revamped ensures that you are sending out updated information using creative channels. Build your business profile on social networking sites and join specialized communities that are relevant to your business. Invite people for a discussion and give maximum exposure to your product or service by packaging the content in an appealing manner that makes it entertaining and informative without appearing pushy or ‘sales pitch like’.

Web 2.0 marketing gives you the opportunity to play with several devises while crafting your web marketing plan. Use a single channel or combination of channels for optimum results. Encourage users to bookmark your web page and refer to it later to leave the sales pitch open. Place links of your other sites to gather the much required traffic. Create videos, e-books and free training modules that are directly linked to your business. For example if you offer extensive training in affiliate marketing, whet your audience’s appetite by offering a free e-book on affiliate marketing. People will subscribe to it for value addition or just for curiosity’ sake by which time you would have created a smart sales pitch without your consumer feeling the heat of an aggressive sales approach.

Brad Bahuguna is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Brad and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Brad visit http://www.EmpowerSelfToday.com